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We believe that if we simplify homeownership through technology it will have a positive effect with the family, at work & personally allows for a lot of space to explore what we want.

We conducted primary & secondary research to understand key problems around homeownership deeper.

*Consumers look at 10 to 15 houses for 2 to 3 years before finalizing the apartment & paying the deposit*Post purchase, they go through the interior design process for about 1 year*After moving in, they live in the apartment for an average of 10 years making a lot of changes to their homes as their family grows

To solve these problems, we are launching our first product, Binary, a digital twin platform where homeowners can find their house, choose the right interior design, visualise & customise various aspects of the design of the house & finally control multiple aspects of it from the comfort of their device.

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